Archive · Social media & marketing support
Diamond Hair & Beauty
The practical marketing work behind a salon’s online presence.
Earlier marketing support for a North London salon: Instagram profile and highlight improvements, short-form content, customer communication, plus practical setup like Fresha booking, digital forms and recruitment support.
Historical project evidence. Screenshots reflect the period of the work, not current performance or promised outcomes.
The retained before-and-after screenshots show 150 and 406 followers. I refreshed the profile structure, bio and booking call-to-action.
I replaced generic highlight covers with clearer branded categories for Women, Men and Kids.
Examples of direct messages about services, availability and bookings during the project.
The documented 28-day TikTok report shows 7,526 post views and 184 profile visits. These are historical figures, not a forecast.
A creator visit and post mentioning the salon, retained alongside the creator profile at the time.
I moved appointment management from notes to Fresha, organised services and connected the Instagram booking entry point.
Digital staff and room-rental forms replaced the paper-based approach.
Job-advert setup, candidate communication and interview support, shown through the retained advert, statistics and invitation.
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